Blog Layout

Sharing our 2024 “Words of the Year”

Feb 05, 2024

Every January, we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. 


Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.


It’s proven to be an impactful practice, and if this resonates with you, we encourage you to take some time to choose your own word for 2024. It’s not too late! 

Stefan

My word for 2024 is "empathy" because so much of what we do internally and externally relies on understanding things from another's perspective. This helps us be better teammates and leaders as well as craft better communications and marketing for ourselves and our clients.

Lianna

I decided to carry my word, “intentional,” over from last year. I felt like I made some strides with it, but I am not quite finished yet. I set new goals for myself personally, spiritually and professionally this year. The goal with my word is to set a course, so I am not just drifting wherever life takes me, but making a plan to be a better wife, mother, colleague and friend.

Karen

Instead of one word, I am claiming a phrase this year — “Let it be.” Rather than attempting to control situations, other people's actions or outcomes, I am committed to letting them play out knowing that, ultimately, God is in control; not me.

Lauren

My word for the year is “grounded.” After a busy last year with two littles, I lost track of some of the habits that help me thrive and feel grounded in everyday life. Choosing this word will help keep me accountable to taking my vitamins, making time for devotionals and doing the things that feed into my soul and well-being. It's the little things that recenter ourselves so we can be fully present for others.


Have you chosen a word of the year? We’d love it if you shared it below!

By roux LLC 27 Feb, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
By Lauren Weiss 12 Feb, 2024
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
By roux LLC 17 Feb, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Favorite Super Bowl Commercials 2023
By roux LLC 13 Feb, 2023
Every year, our croux puts together a roundup of our favorite Super Bowl commercials. This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
By roux LLC 02 Feb, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
By roux LLC 23 Dec, 2022
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!
By roux 05 Dec, 2022
Add Zydeco dust to your fried turkey recipe to add some extra flare.
By roux LLC 24 Nov, 2022
Here at roux, we love good food and good causes. And during this Thanksgiving season, both of these are on our minds even more than usual.
Show More
Share by: