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Our favorite Super Bowl commercials — EVER

roux LLC • February 13, 2023

Every year, our croux puts together a roundup of our favorite Super Bowl commercials. 


This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday. 


Check out our picks below!

Lauren

This commercial caught your attention quickly between the great music and sick dance moves, but more than that, it was an example of how a simple message and scene can be more powerful that a long, complicated sequence.


It appeals to the general population’s desire for more time doing what we enjoy. The commercial teaches you that by buying their product, you get more than just help with taxes, you get freedom to enjoy life. This triggers you to think about what makes you happy, thus creating a subconscious positive impression of the brand. 

This commercial isn’t from a big brand name like Doritos or Google. It doesn’t have celebrity cameos or elaborate sets. What it does have is a story that makes you feel an emotional response and is instantly relatable to millions. It’s a great marketing piece because it triggers a deep love for our pets and a desire to keep them healthy so that you can have more years together, thus creating a need and interest in their products. 

Steve

For the last two decades I have steadfastly maintained that these two companion spots are as close to perfect as any Super Bowl ads I’ve ever seen. (Haven’t heard much agreement from others, but I shan’t be swayed! I could write a term paper on how and why I love these spots.)

It’s impossible to take your eyes off of it. It’s perfectly tailored to the event (building off the much-publicized cost of airing a spot), and it’s inextricably linked to the client’s offering.


Bob Garfield of Ad Age gave this his only 4-star review of the year, calling it, “Impossibly stupid, impossibly brilliant.” I couldn’t agree more.

Again, E-Trade plays off a well-known cultural phenomenon (the bursting of the dot com bubble) in a way that’s both insanely watchable and directly linked to the client. The cherry on top (out of several inside jokes) is the Iron Eyes Cody reference at the end. And just two words — “Invest wisely.” Magnificent!

Lianna

Absolutely genius to market a men’s deodorant to women! 

Karen

My favorite from the past is Reebok's 2008 "Office Linebacker" spot!

Although I also really liked the "Jesus Gets Us" spots, my favorite from this year was the "Office Rockstar" Workday ad.

Thanks for checking out our picks. Leave us a comment with your favorite Super Bowl commercial below! 

Hot Springs Food Pantry volunteers pose with their new refrigerator.

Food for Thought: Supporting the Hot Springs Food Pantry

By roux LLC • April 30, 2024
We are excited to announce the recipient of our most recent Food for Thought grant — the Hot Springs Food Pantry, located in Hot Springs, South Dakota. Food for Thought is a fund we created through The Community Foundation to offer grants to organizations that help feed children in our community. This isn’t just about money though. We’re also on the lookout for ways to teach kids about good food, to help them learn to prepare it, and to encourage them to love it as much as we do. We are always looking for organizations in our local communities whose mission aligns with ours and have specific needs we can provide grants for. Because our croux reaches far and wide, “local” doesn’t just mean Tennessee. In this case, the community is local to one of our core team members, Lauren. After moving back to her hometown of Hot Springs, South Dakota to be closer to family, she got involved with the local food pantry and saw a specific need there. The food pantry needed a refrigerator so they could provide more fresh produce and protein to families in the area. They were also seeing an above average need in the community due to rising costs which has depleted some of their funds. The grant received from Food for Thought will go towards these efforts and help provide fresh food for families in the area. 

Say hello to Annie

By roux LLC • February 27, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!

Mardi Gras 2024: Celebrating 10 years of good times

By Lauren Weiss • February 12, 2024
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
Lauren, Stefan, Lianna and Karen sit together on a couch.

Sharing our 2024 “Words of the Year”

February 5, 2024
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.

A little bit of “lanyappy”

By roux LLC • February 17, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!

Say hello to Kyle

By roux LLC • February 2, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.

Christmas greetings from partners and friends

By roux LLC • December 23, 2022
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!

Zydeco Fried Turkey

By roux • December 5, 2022
Add Zydeco dust to your fried turkey recipe to add some extra flare.
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