We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
Annie manages our roux social media and blogging, as well as some other client copywriting projects, and she has been part of our creative croux for about five years now.
I grew up near Minneapolis, Minnesota and moved to Sioux Falls, South Dakota to attend Augustana University, where I studied English and journalism. After graduating, I worked in marketing for a while before going out on my own as a freelance writer, which I’ve been doing full-time for five years now.
I married my husband, Mason (who I met on the first day of college!) in 2018. This June, we welcomed our first baby, a little boy named Crosby James. We also have a three-year-old mini sheepadoodle pup named Nessie.
When I was a little girl, my dream job was to be a baby name consultant (who knows… there’s still time!), so names have always been a big deal to me. Our son’s first name is a nod to my mom’s hometown in northern Minnesota, where I spent a lot of time throughout my childhood, and his middle name is in honor of my dad, who passed away in June 2022. Even our dog’s name, Nessie, is a fun nod to a study abroad trip to Scotland that my husband and I went on together in college.
As a kid, I used to visit my aunt and uncle out in the Black Hills of South Dakota every summer. In their neighborhood, there was a family with two daughters who were a few years older than me, and they would graciously play with me and take me on adventures when I was in town.
One of the girls was roux’s very own Lauren. We kept in touch over the years, and when I began freelancing, she reached out to me about working with roux. The rest is history!
Here's a throwback photo of me and Lauren with her sister and cousin!
I’m a writer, so I help out with a variety of copy-related projects — primarily roux’s own social media and blog content, as well as sporadic projects for other clients such as ad copy, social content and press releases.
Way back in fall of 2019, I was able to meet up with everyone in person while on a trip to Nashville. Most of my clients are local to Sioux Falls, and I get to engage with them in person on a regular basis, so it was a fun opportunity to spend time with a remote client.
Storytelling has been a passion since I was a little kid, so I think writing was always in the cards in some way. My direction became more clear in high school when I joined the yearbook staff and was formally introduced to the world of journalism. I went into college dreaming of working for a magazine, and while I have enjoyed freelancing for several local magazines here in Sioux Falls, I quickly learned that telling people’s stories was what I’m ultimately most passionate about, regardless of the medium.
No matter the client, I’m happiest when I have the opportunity to create content that speaks to their personality or what sets their businesses apart. Everyone has a story, and I love discovering them.
I’m in a really sweet season of life right now where I have the ability to stay at home with my son and fit in my work projects where I can. Every day is different — he’s always growing and changing — and I genuinely look forward to seeing how I can continue to creatively fit my writing around my mom duties. It’s been a challenge, but I’m beyond grateful for it.
In addition to English and journalism, I also picked up a German major in college. I am by no means fluent, but I can understand it decently well and enjoyed learning about the culture and history.
I love cooking, family walks, travel, music and movies.
My husband and I have a regular movie night with another friend, where we each take turns bringing three movie selections to the group, and the other two get to vote on which they want to watch that night. We log, rate and write reviews for all of our picks on a movie app called Letterboxed (think Goodreads for movies), and it’s been a fun way to expand our film repertoire.
If you ever make it up to Sioux Falls, Queen City Bakery is a must-stop. I actually used to be a barista there when I was getting started in my freelance career and needed a little extra income, and now it’s my favorite place to work from or meet up with friends. Absolutely everything is made in-house, and it’s impossible to pick a favorite treat.
This may sound silly, but I don’t think there’s much better than a great piece of crusty bread, slathered in quality butter, perhaps with a slice of cheese or some jam on top. I recently got back into making sourdough, so we pretty much always have fresh bread around, and it just doesn’t get old.
This is cheating a bit as it’s technically my sister’s recipe, but it’s one I’ve adapted and enjoy making for friends and family. She lives in the Netherlands, so there are a couple odd ingredients that are a bit tricky to find here, but Amazon has come through for me when local grocery stores fail. It’s a unique but fairly simple pasta with a bit of a sweet kick to it. I like that it’s creamy and filling enough to enjoy in winter, but the veggies and sweet chili also make the flavor work for summer.
Creamy Thai Chili Pasta
Ingredients
Instructions