“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
– Lindon Leader
With ol’ Lindon’s words running through my mind, my overall goal for the new roux website was for it to be a breath of fresh air. My main goal ties in with my desire for roux to have a site that reflects who they are as a company, and I feel that this mission was accomplished. I used a clean, sophisticated style so that users didn’t feel overwhelmed with graphics and information. I craved a steady balance. The overall experience needed to be effortless so that visitors felt comfortable and confident with every click of the mouse.
Upon accepting this project, I quickly realized that I was both excited and terrified by the task at hand. As a recent college graduate, this was my first “real” project with a “real” firm, an incredible firm at that, so I knew that I had to give it my all and then some. With that being said, my biggest challenge throughout this entire project was myself. I was very nervous when I was asked to code this site, but I pushed through (with the croux’s encouragement) because I knew that it would be a great learning opportunity and portfolio piece. Boy, was it ever!
So, with a lot of patience (that I didn’t know I had) I pulled through! I had an absolute blast working with WordPress and re-familiarizing myself with the program as well as working with the entire team to make this site roux’s new home. The icons that I made from scratch are my favorite elements of the site. I put a lot of love and care into making them look like a package deal that fit roux, and I am truly proud of how they turned out. I am so happy to have worked on this project, and the satisfaction from the site’s completion is a gift that just keeps on giving.
Written by designer of rouxllc.com, Madison Coil