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roux Truths

Karen Hall • Oct 21, 2016
At roux, we are always growing, ever evolving and constantly seeking new ways to become better. No matter how much we embrace change, some things will always remain the same. We like to call them roux truths.

We believe in purposeful creativity.
We don’t limit creativity to a department, a timeframe or even specific people. Creativity is at the center of everything we do—whether that means coming up with a unique strategy to make a client even more successful, approaching a logistical challenge from an innovative angle, or seeking out fresh ways to push ourselves to keep learning and growing. Along with this open-minded thinking comes serious responsibility. Because we don’t just create art for art’s sake. We create it for our clients’ sake. Every idea, every design, every single word is backed by solid rationale, proven processes and a company-wide dedication to doing great work for even greater reasons.

We believe our community is bigger than us.
We’re a tight-knit team who reaches beyond our walls and continues to grow every day. After all, when you give someone your time, they become part of your community too. And if there’s one thing we’ve learned it’s that you can never have too many connections. That’s why we believe the best way to do business (and life) is with open hands and a helpful heart.From working with area nonprofits to help feed neighbors in need, to mentoring up-and-coming professionals, to simply sharing insights with fellow entrepreneurs who are starting up their own local businesses, we believe in taking care of our own—no matter where or how many they may be.

We choose clients we believe in.
We’re big on long-term relationships, which is why we don’t take our partnerships lightly. It’s also why we’re deliberate about getting to know our clients and every aspect of their businesses. Besides leading to smart, super-effective work on individual projects, this whole-picture approach helps us make sure every move we make ties into the greater good of the company.It also gives us a sense of ownership in our clients, which often leads to extra insights and thinking on a much larger and more powerful scale. Obviously, this approach only works with clients we respect and trust, and who feel the same about us. Because the best way to do great work is with people you love working with.
By roux LLC 27 Feb, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
By Lauren Weiss 12 Feb, 2024
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
Lauren, Stefan, Lianna and Karen sit together on a couch.
05 Feb, 2024
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.
By roux LLC 17 Feb, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Favorite Super Bowl Commercials 2023
By roux LLC 13 Feb, 2023
Every year, our croux puts together a roundup of our favorite Super Bowl commercials. This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
By roux LLC 02 Feb, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
By roux LLC 23 Dec, 2022
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!
By roux 05 Dec, 2022
Add Zydeco dust to your fried turkey recipe to add some extra flare.
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