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roux’s Review of SB LII
Karen Hall • Feb 05, 2018
As many of us eased into our new found roles as Philadelphia Eagles fans, the roux team was eager to cheer on our team and decide on the best 2018 Super Bowl commercials. The game did not disappoint as our (new) favorite team took the victory in an exciting and hard-fought match.
Many of the commercials were great, too. Our top picks are below.
- Dirty Dancing An NFL ad featuring Eli Manning and Odell Beckham Jr. is a perfect mix of awkwardness and hilariousness proving no one puts OBJ in a corner.
- Lionel won’t say it! An Ameritrade ad features Lionel Richie and two guys desperately trying to get him to say “All Night Long.” It’s short and sweet and you get to hear part of the hit song at the end.
- Budweiser Water We are given an inside look at switching from canning beer to canning water to provide emergency relief. It will be interesting to see if the public perception is positive or if people think it was too self-serving.
- Rocket Mortgage keeps it simple This one features Keegan-Michael Key and Big Sean and the discussion about the dating app is hysterical.
- Thanking First Responders Verizon uses what we believe to be recorded conversations of people helped by and thanking first responders. It’s a cool ad but we wonder about perception same as the Budweiser Water commercial.
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Every year, our croux puts together a roundup of our favorite Super Bowl commercials.
This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers.
Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!
Add Zydeco dust to your fried turkey recipe to add some extra flare.