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Say hello to Lianna

roux LLC • August 6, 2021
It’s finally time to sit down and learn a little more about our wonderful client relations specialist, Lianna Schroeder. 
 
We asked her to share about her journey to roux (it involves a fun connection!), her love for travel and of course, some pictures of her beautiful growing family. 
 
Keep reading to hear more of Lianna’s story!

Tell us a little about your background prior to roux. How did you get here?

I was born in Huntington, West Virginia, and I stayed there through college—I got a marketing degree from Marshall University. In 2012, right before my senior year at Marshall, I participated in a mission trip called the World Race where I traveled to 11 countries in 11 months, living out of a backpack on just a few dollars a day. 


I never thought I would do something like the World Race, but I remember sitting in my college classes, thinking I wanted to do something that wasn’t about me, to get rid of all of my stuff and focus on serving other people. It was one of the hardest things I’ve ever done. We traveled to the Dominican Republic, Haiti, Romania, Moldova, Ukraine, South Africa, Swaziland, Mozambique, China, India, Nepal and the Philippines. 


After that experience, I came back to finish my degree, and I just wanted to travel more. I really wanted to move to the Philippines because it was my favorite country from the World Race experience, and so I went back there for a few more months after graduating. I prayed a lot about whether I should stay or not, and I just wasn’t sure what I was going to do. It was either the Philippines or Nashville, and when the Philippines started to fall through, I picked a date and said, ‘On September 7th, I’m moving to Nashville.’ I didn’t have a job or anything lined up, but it all worked out, and I moved in 2014. 

During that time, I met my husband, Chuck, and we actually ended up moving away for a while. In 2017, we were living in Crossville, and then in 2018, Chuck got a job offer back in Nashville with JetRight. I was job hunting for a while, but one day Chuck came home and said one of his coworkers’ wives loved her job at a local marketing agency. It turned out to be Jared and Lauren, and the rest was history. I started with roux in January 2019. 

Tell us about your role here and what a day in the life looks like.

I’m a client relations specialist, so my role is really similar to Karen’s. 


Essentially, I listen to our clients and try to figure out what their pain points are, what they need most, and I strategize together with them and then we implement those strategies with our creative team. It’s really relational, a lot of talking and listening, which I love. 

What’s been your memorable moment while at roux?

I was talking to my friend about this the other day. I’ve never worked for a place that truly cares about family. Family is first here, and they mean it. I love how roux cares so well for people, and truly loves people. Even if a client or creative isn’t a good fit, we still try to connect them with someone else so they can be their best. We’re always trying to think of others first. 


I have a degree in marketing, but that's because I didn't know what else to do, and I thought it would be useful. So, I've been in marketing jobs that I haven't loved leading up to this point, but now I'm actually able to strategize with clients and work in a place where we have a passion for people and helping them find their voice. 

Tell us about your family.

Chuck and I got married in 2017, and we had our daughter, Praise, in 2020. I’m actually pregnant right now with our next baby, due in October! Oh, and we also have two cats, Luna and Moxie, who are the same age as Praise.


Before having Praise and before COVID, we used to have all sorts of hobbies. We played volleyball and tennis, and because of my background and Chuck’s job as a pilot, we love to travel. We’re hoping to take Praise and our new little one on some fun trips once this is all over. Hopefully, they’ll be good travelers! 


Trying to find a balance between work and motherhood is always challenging, but that’s the nice thing about this job. Our company really means it when they say “family first.” After I had Praise, Stefan said, “Let’s just play it by ear, and ease back into it.” Everyone is really understanding.

JUST FOR FUN

What’s something your co-workers might not know about you?

Well, they know I love Jesus a lot, but they also don’t know I have a deep love for 90’s rap.

What’s your favorite restaurant in Franklin?

Wild Wasabi. They have sushi rolls that are three times the normal size. There’s no ladylike way to eat them, but they’re so good. I can’t wait to get back there once I’m not pregnant anymore!

Do you have a favorite coffee spot? 

I love The Well. They have locations all over Nashville, and they donate a portion of the proceeds from every cup of coffee to help build wells in Africa. 

Favorite food? 

I can eat breakfast food any time of day.

Do you have a signature recipe?

I love comfort food, and a favorite is shrimp and grits, made with our roux spice blend, Authentic Zydeco Dust!

Keep following along to see what we cook up next in the kitchen!

Hot Springs Food Pantry volunteers pose with their new refrigerator.

Food for Thought: Supporting the Hot Springs Food Pantry

By roux LLC • April 30, 2024
We are excited to announce the recipient of our most recent Food for Thought grant — the Hot Springs Food Pantry, located in Hot Springs, South Dakota. Food for Thought is a fund we created through The Community Foundation to offer grants to organizations that help feed children in our community. This isn’t just about money though. We’re also on the lookout for ways to teach kids about good food, to help them learn to prepare it, and to encourage them to love it as much as we do. We are always looking for organizations in our local communities whose mission aligns with ours and have specific needs we can provide grants for. Because our croux reaches far and wide, “local” doesn’t just mean Tennessee. In this case, the community is local to one of our core team members, Lauren. After moving back to her hometown of Hot Springs, South Dakota to be closer to family, she got involved with the local food pantry and saw a specific need there. The food pantry needed a refrigerator so they could provide more fresh produce and protein to families in the area. They were also seeing an above average need in the community due to rising costs which has depleted some of their funds. The grant received from Food for Thought will go towards these efforts and help provide fresh food for families in the area. 

Say hello to Annie

By roux LLC • February 27, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!

Mardi Gras 2024: Celebrating 10 years of good times

By Lauren Weiss • February 12, 2024
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
Lauren, Stefan, Lianna and Karen sit together on a couch.

Sharing our 2024 “Words of the Year”

February 5, 2024
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.

A little bit of “lanyappy”

By roux LLC • February 17, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Favorite Super Bowl Commercials 2023

Our favorite Super Bowl commercials — EVER

By roux LLC • February 13, 2023
Every year, our croux puts together a roundup of our favorite Super Bowl commercials. This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.

Say hello to Kyle

By roux LLC • February 2, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.

Christmas greetings from partners and friends

By roux LLC • December 23, 2022
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!
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