Blog Layout

How Secure Is Your Data?

roux LLC • Mar 26, 2018

Did you know that most data breaches are opportunistic rather than targeted? I certainly didn’t until I attended a technology conference and learned so much during a session on the topic of cyber security. I am sharing some of the things I learned but all credit goes to the SMC3 conference and the panelists.


Cyber security is:

  • People
  • Processes
  • Technology

It is NOT just technology! Many companies think it is just technology and do not know what to do or how to respond when a breach occurs.


In the event of a breach or hack:

  • You needed to have a back up regimen in place
  • You need cyber security liability coverage
  • You need to know if you have a recent back up or can rebuild from other sources
  • Implement your disaster recovery plan – preparation is key
  • Concise PR plan
  • No panic
  • Do not hesitate to contact law enforcement (this does not mean all breach details are then a matter of public record)

You need to determine what information is proprietary/confidential to your company and make sure it is up to date, accurate and protected. Determining what data to protect is very important.


A bit about breaches:

  • Average dwell time is 270 days – the person/organization has been in your system for 9 months before the breach is discovered.
  • The vast majority of breaches are opportunistic rather than targeted.
  • Breaches can happen through vendors/partners who have access to your data so you need to make sure they are following the data protection protocol that you have in place.

Policy vs. practice

You MUST be doing what you think you are doing! Does your practice match your policy? If it doesn’t and that’s discovered after a breach your insurance will not pay or if they discover during an investigation after they pay they will sue you and get their money back.


Good people are nice and want to be helpful. That is not always a good thing. Two quick examples:

  • An employee allowed access to the company’s server room because the person had a plausible reason to enter even though the company policy is to not allow people into areas with sensitive data at all.
  • A badly brown spray-painted truck (meant to look similar to a UPS vehicle) was allowed into a warehouse dock area with no questions asked.

Effective cyber security is essential in today’s online world. How we protect our own data, customer data and partner data will likely continue to become more complex. First things first, as we like to say at roux, what data of ours and yours needs to be protected?

By roux LLC 27 Feb, 2024
We’re back with another creative croux feature. Normally, these pieces are put together by one of our freelance writers, Annie Van Essen, but this time, we’re spotlighting her!
By Lauren Weiss 12 Feb, 2024
We celebrated our 10-year anniversary in July 2023, making this our tenth Mardi Gras as a krewe. We are so thankful for the many projects, partnerships, clients and friends who have been a part of our journey so far. The essence of Mardi Gras can be summed up in one lighthearted phrase, “ Laissez les bons temps rouler!” — French, for “Let the good times roll!” We’ve had a lot of good times here at roux over the last decade, and we’re excited for them to keep on rollin’. Bon Mardi Gras and merci beaucoup, friends!
Lauren, Stefan, Lianna and Karen sit together on a couch.
05 Feb, 2024
Every January we like to gather as a croux and plan for the year ahead. It serves as a holiday celebration and a strategy session. We look forward to it every year. Over the last few years, we’ve also begun incorporating a “word of the year” practice, where we each choose a word that we will focus on throughout the year.
By roux LLC 17 Feb, 2023
This year, we decided to take our merry-making to the streets of Nashville to see how well the average passerby could interpret some of our favorite Creole vocab. The results were… entertaining. See for yourself!
Favorite Super Bowl Commercials 2023
By roux LLC 13 Feb, 2023
Every year, our croux puts together a roundup of our favorite Super Bowl commercials. This time around, we thought we’d switch it up and ask for submissions of our team’s favorite commercials EVER. Whether from 2023 or 2003, we want to celebrate the advertising magic of Super Bowl Sunday.
By roux LLC 02 Feb, 2023
Here at roux, we have a wonderful team of creatives supporting us, including photographers, videographers, writers, and designers. Today, we’re excited to introduce you to Kyle Sorvick, one of the talented graphic designers we work with as part of our extended croux.
By roux LLC 23 Dec, 2022
We all look forward to receiving Christmas greetings from friends and loved ones, whether it’s a social media post or a physical card to display in our house or hang on the fridge. But when it comes to company Christmas cards, corporate greetings can sometimes fall a bit flat. We love when a company spices things up and sends a message that’s genuine and fun. Videos can also be a more effective and affordable option for a company, when you consider the reach made possible with email and social media, and the savings on printing and postage. Averitt and JetRight are two local companies that knock it out of the park every year when it comes to their video Christmas cards. Whether they choose to be lighthearted and silly or share a heartwarming message, watching their videos shows you the real people and spirit behind the companies. Check them out below!
By roux 05 Dec, 2022
Add Zydeco dust to your fried turkey recipe to add some extra flare.
Show More
Share by: